Salon partner
Lifestyle partner
Experience partner
01 / DISCOVER
Find your business.
Browse categories and tags in the BYST directory.
BYST PARTNER PROGRAMLIFESTYLE & LEARNING SERVICES
Be part of Singapore’s
Japanese community.
A directory-based partner program connecting your business with Japanese residents and visitors.
Help support a shared source of Japanese-language information. Introduce your business and build connections over time.
BYST · LIFESTYLE & LEARNINGListing preview
A place to find local services.
Salon partnerHair & beauty
Lifestyle partnerShopping & experiences
Experience partnerClasses & activities
Discover in the directory → Get to know your business
Your business. Your people.
Services · Team · Location · Contact details
Presented in Japanese.
Illustrative listing layout. Images are from existing BYST materials and sample assets.
01 / THE COMMUNITY
An established community.
New connections every day.
People building a life here. People planning their next visit. Different needs, connected through Japanese-language information.
Japanese residents in Singapore
Fourth among overseas cities for Japanese resident population. A community with everyday local needs.
Annual visitor arrivals from Japan
Visitors discovering where to eat, shop and experience Singapore before and during their stay.
Market context, not BYST audience reach. Resident population: 1 October 2025, Japan MOFA. Visitor arrivals: 2025, rounded; includes repeat visits, Singapore government.
BYST’S OWN CHANNELS6,000 Instagram followers2,000 newsletter subscribers
BYST-reported figures, confirmed 3 November 2026. Audiences may overlap; figures are not added together.
02 / WHY BYST
Your business.
Their language.
A place to connect.
You know your business best. BYST helps present your services, people and updates in Japanese—giving the community a place to discover your work and contact you directly.
01 / CLEAR INFORMATION
Tell your story.
Explain what you offer, where you are and how customers can reach you.
02 / FAMILIAR FACES
Show the people behind it.
Introduce your team and experience so people know who they’re speaking to.
03 / ONGOING CONNECTIONS
Give conversations a starting point.
Keep information available for enquiries, personal recommendations and introductions.
03 / YOUR LISTING
Get listed. Be understood.
Stay connected.
A clear route from discovering your business to starting a conversation.
Your business profile
Services & menu
People & experience
Location & contact
02 / UNDERSTAND
Get to know your work.
See your services, team, location and contact details.
WhatsApp ↗Website ↗
03 / CONNECT
Contact you directly.
Customers choose how to get in touch with your business.
Illustrative layouts. Discoverability, recommendations and customer enquiries are not guaranteed.
04 / THE PARTNERSHIP
A year-round brand growth partnership.
Your annual marketing investment supports BYST’s community platform and helps introduce your brand to Singapore’s Japanese community throughout the year.
Benefits included in the BYST Partner Program annual plan
- ❶ Your business profileServices, people, location and contact details.
- ❷ Listing updates · up to once a month at no extra chargeUpdate your listing information, including promotions, up to once a month at no extra charge.
- ❸ One Instagram post and one BYST Guide article per yearWe introduce your shop or service on BYST’s official Instagram account and in a web article.
- ❹ Instagram Stories featuring promotions or events · once a monthWe feature your promotions or events in BYST’s official Instagram Stories.
- Partner benefitsPreferential rates for eligible events, extra content and marketing support.
See partner advantages and rates
Partner advantages
Exclusive rates for BYST Partners.
Partner Benefit 01
Web articles, social media packages & Reel production
50% OFFWeb articles, social media packages & Reel production
Additional content production is available up to once a month.
Pricing examples
Web article (per article): S$900 → S$450
Social media (Instagram & Threads package, per package): S$500 → S$250
Reel production (per video): S$800 → S$400
Partner Benefit 02
Event exhibitor & participation fees
20–30% OFF*Event exhibitor & participation fees
Partner rates for exhibiting or participating
in BYST-organised events.
*Approximate; varies by event
Eligibility and terms advised separately
Partner Benefit 03
Marketing support
20% OFFMarketing support
Design, PR planning, campaign development and more.
When you need it
Discuss your requirements with us
These rates apply to additional services beyond the included Instagram post, BYST Guide article and monthly Instagram Stories feature. Scope and eligibility will be explained before you sign up. Search or AI inclusion, rankings, referrals and customer acquisition are not guaranteed.
Additional services are optional. Event participation and benefit conditions vary by activity.
Relaunch promotion
※Until 31 December 2026
※Until 31 December 2026
Standard partnership plan: S$150 / month
S$120 / month
12-month contract · S$1,440 per year
Registration fee: S$198 waived
Pay annually: S$1,200
12 months for the price of 10. Equivalent to S$100/month, with registration waived.
The preferential rate can continue when you renew. Other contract terms are explained before signing.
Discuss becoming a partner ↗Program terms & listing requirements
Promotion: Available for agreements completed by 31 December 2026. Returning businesses registering anew within the offer period also qualify for the registration-fee waiver.
Referral benefit: One extra month of listing is applied after the referred partner’s contract is confirmed and their first payment has been received. Rewards accumulate for partners who pay annually upfront. The benefit extends the listing period and is not a refund or fee reduction. Free community registrations do not qualify.
Listing requirements: Please check the work-authorisation, registration and licensing requirements applicable to your activities.
View pricing & services
PARTNER PLANS & SERVICES
Pricing & services
Plan pricing
| Item | Standard | Offer |
|---|---|---|
| Monthly billing12-month term | S$150/mo | S$120/mo |
| Annual plan feesTotal for monthly payments | S$1,800 | S$1,440 |
| Annual upfront payment2 months free | S$1,500/yr | S$1,200/yr |
| Setup feeCharged separately | S$198 | Waived |
Included in the plan
- Business profileListed for 12 months
- Listing updatesUp to once a month
- Web article1 per year
- Instagram post1 per year
- Instagram Story sharesUp to once a month
- Eligible events and servicesPartner benefits
Add-on services
Partners get 50% off these three services| Service | Non-partner | Partner |
|---|---|---|
| ReelPer reel | S$800 | S$400 |
| Web articlePer extra article | S$900 | S$450 |
| Extra social postPer extra post | S$500 | S$250 |
For sole proprietors and community groups
Sole proprietor plan S$50/mo
12-month term, S$600 a year. Core services and partner benefits included.
For unincorporated sole proprietors.
Non-profit clubs and hobby groupsFree listing
Sign by 31 December 2026 to qualify for the offer. The offer rate is available at renewal.
Referral benefit for annual upfront payments Get one extra month of listing at no charge per eligible referral.
We apply the extension once the new partner signs and makes their first payment.
The extension is equivalent to one month at your plan rate (e.g. S$120 on the S$120/mo plan).
Download the pricing PDF ↓Referral benefit for annual upfront payments Get one extra month of listing at no charge per eligible referral.
We apply the extension once the new partner signs and makes their first payment.
The extension is equivalent to one month at your plan rate (e.g. S$120 on the S$120/mo plan).
05 / FROM COMMUNICATION TO REAL CONNECTIONS
Meet the community
in action.
From useful local information to occasions where people and businesses meet. A look at BYST’s introductions and activities.
Helping people discover local services.
Japanese-language introductions to shops, salons and experiences.
Sharing what’s happening in Singapore.
Brand news, pop-ups and opportunities to discover something new.
Images from existing BYST articles. Event opportunities depend on the activity; participation is not automatically included in the program fee.
BECOME A BYST PARTNER
Help the community grow.
Build connections together.
Introduce your business, share what you do and become part of Singapore’s Japanese community.
Discuss becoming a BYST partner
Non-commercial community group? Explore free community listings ↗